A Clean Crisp Approach…
 At a time when food labeling is under the spotlight and consumers demand to know what they’re eating, most people may have heard of MSG (Monosodium glutamate), but the majority are not aware of the potential dangers.
Many people would be surprised to know that it’s not only processed foods and ready meals that contain hidden ‘nasties’ such as MSG. It is a cheap additive that can be added to any food to enhance the taste. Foods such as chewing gum, ice cream, processed meats, soft drinks, tinned tuna, salad dressings and even baby food can all contain MSG. What’s more, most manufacturers feel the need to disguise it as “textured protein”, “yeast extract”, “glutamic acid” or even “hydrolised vegetable protein”.
In addition, there is still a major lack of understanding around the ingredient and that is why Seabrook Crisps has taken the significant step of removing it from its entire range, as part of a ‘clean label initiative’. As a result, Seabrook will have the largest single range of ‘clean label’ crisp flavours meaning consumers can be confident that all products will be 100% MSG free and suitable for vegetarians.
There is growing evidence to suggest that MSG is responsible for conditions such as headaches, stomach disorders, fatigue, depression, itchiness and numbness, to name a few. The debate has been raging for over 30 years and research into the effects of MSG continues across the globe.
Seabrook Crisps is the first everyday crisp manufacturer to take such a step and the move demonstrates the brand’s ongoing commitment to product innovation – the full range was the first to be cooked in pure sunflower oil and sprinkled with Sea Salt over 25 years ago, the first crinkle cut crisp cut straight from the potato and now Seabrook is the first to introduce clean labeling across its range.
Seabrook is a British classic - established in 1945 and the crisps are sold throughout the UK in major outlets and independents. Seabrook is currently available in 18 flavours including quirkier British classics such as Chicken & Stuffing, Beefy and Bacon & Brown Sauce, as well as Sea Salted, Salt & Vinegar and Cheese & Onion.
For more information visit www.seabrookcrisps.com
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