Rachel’s Organic Launches Yogurt Drinks
 Rachel’s Organic is launching a probiotic yogurt drink range for adults as it expands its award winning product range. Available in two flavours, the product has been launched following the success of the Children’s Yogurt Drink launched earlier this year.
Starting with Luscious Low Fat Tropical Fruits and Summerfruits the move is part of a series of new product development that aims to satisfy category demand as more consumers look for healthy snacking options.
Commenting, David Stacey, Trading Director for Rachel’s Organic said ‘Research informs us that there is an increasing demand for organic products that can be enjoyed on the go. Our Kids Yogurt Drinks have been enjoyed by adults as well as children’.
With the Organic Yogurt Drink market growing rapidly at a rate of 30% year on year, Rachel’s believes that growth will continue to be driven by consumers turning to the organic category for their breakfast and snacking options.
For more information visit www.rachelsorganic.co.uk
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