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Farm Animal Week
 Farm Animal Week (25th September - 1st October) aims to get consumers thinking more about the food we buy, the animals it comes from and to shop with animal welfare in mind.
Freedom Food is the RSPCA's farm animal welfare farm assurance and food labelling scheme. It was set up in 1994 to help improve welfare standards for as many of the 900 million animals reared for food each year in the UK as possible, and to offer consumers a greater welfare choice.
 Freedom Food is a charity in its own right, non-profit making and entirely independent from the food industry. Unlike any other assurance scheme, for a product to bear the Freedom Food label the animal must have been reared, transported and, where relevant, slaughtered to RSPCA welfare standards.
The scheme is also designed to act as a catalyst and demonstrate to the farming industry as a whole that higher welfare standards can be achieved across both commercial and small-scale farming systems.
There is still a long way to go and as new scientific evidence is developed, the standards for all the individual species covered will continue to move forward.
Farm Animal Week aims to demonstrate to shoppers nationwide just how "A small change to your shopping makes a big change to farm animals." Your food shopping choices really do have the power to bring about real change - the more people opt for high welfare products, the more supermarkets and shops will be persuaded to stock them and the more farmers will be encouraged to raise their standards.
You can visit the Freedom Food website - www.freedomfood.co.uk - for more information about where to buy labelled products in shops, supermarkets and on the web and to download a current product availability list.
Also available for purchase from the website is a special hardback Celebrity Recipe Collection, launched especially to mark this year's Farm Animal Week. The Collection is fronted by Lesley Waters, and includes 24 recipes from other famous chefs and Freedom Food supporters including Ainsley Harriott, Nick Nairn, Antony Worrall Thompson, Ed Baines, Mike Robinson, Raymond Blanc, Anton Edelmann and Henrietta Green. The 44 page book, worth £6.99, contains glossy photographs and easy step by step recipes.
During the week, special free of charge Farm Animal Week information goodie packs will be given out across 5 national locations as well as in many RSPCA charity shops. Those shops giving away packs will have Farm Animal Week posters displayed in their windows. Wherever you see the Farm Animal Week poster, call in and claim your free goodie pack!
Visit www.freedomfood.co.uk for more details of activities planned for Farm Animal Week.
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