Young People Are Dehydrated And Not ‘Bovvered’
 Young people are the least clued up when it comes to hydration and the vital role that water plays in the body’s wellbeing according to new research. The 16-24 age group understands less about hydration than any other age group, with 15% believing that fruit juice works best for hydrating the body, and one in ten never letting a glass of water pass their lips.
New research* by TNS Global for British Bottled Water Producers (BBWP) also reveals that almost three quarters (74%) of young people drink less than half the eight glasses of water doctors recommend to stay healthy.
Jo Jacobius of BBWP said: “We are startled to discover that young people are so poorly educated about the benefits of drinking water to keep their bodies in tip top shape. In an increasingly image conscious world, it’s surprising that young people aren’t aware of the benefits of drinking plenty of water."
“Bottled water is often called the ‘ultimate supermodel accessory’ and it’s easy to see why. Good hydration makes for healthier skin, glossier hair and clearer eyes, whereas dehydration leads to a host of common ailments including mood swings, headaches, and constipation.”
Research also revealed that 67% of young people don’t care where the bottled water they do drink is sourced from. The survey of over 1000 people revealed that 91% recognise that water works best for the body when it comes to hydration, compared with 82% of 16-24 year olds.
It also reveals that the nation’s understanding of the benefits of regular water consumption has improved dramatically. A 2000 TNS survey** found that 20% of Britons drank no water whatsoever, yet the latest figures reveal that 35% of those questioned drink bottled water daily, and 35% drink six or more glasses a day.
People in the North of England are revealed as the most loyal to British sourced water, with all respondents in region opting for British bottled water given the choice.
Asked for reasons why, 44% of all respondents said they liked to support British jobs while 31% feel that buying British gives them a ‘safe, reliable option’.
Jo Jacobius said "More and more people favour natural foods and drinks and buying local produce as this is one of the best means of knowing where it’s come from, what’s in it - and what isn’t. We really need to make sure that younger generations are educated on the benefits of drinking plenty of water and buying locally.”
For information on bottled water see www.britishbottledwater.org
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