More people also say they check the nutritional information on food labels. Of that figure 53 per cent of people now check labels for salt/sodium content, 48 per cent say they check the sugar content and 60 per cent say they check labels for fat content. All these figures are up by at least 20 per cent since the first survey in 2000.

There were also increases in the number of consumers who claim to be eating more vegetables, salads and fruit compared to a year ago, and a rise in the number of people claiming never to eat ready-made meals.

The survey also showed a rise in the number of people who claim to prepare/cook a meal from raw ingredients at least once a day, plus a rise in the proportion of consumers who claim to sit down together for a main meal at least once a day.
Gill Fine, director of consumer choice and dietary health at the FSA, says, “It’s encouraging that the Agency’s survey shows a growing awareness among consumers towards healthier eating. The rise in the number of people who say they are eating more fruit and veg, and checking their food labels shows a real shift in attitudes since the Agency first began these surveys in 2000.” Along with tracking awareness of key food issues, the survey also highlighted consumers’ rising awareness of the FSA and its role in providing clear consumer advice.

There has been a substantial increase from 2000 in the number of consumers who described themselves as confident about the Agency’s role in protecting health with regard to food safety.

Fine adds, “It’s also reassuring that consumers who are aware of the FSA, rate it as an organisation they feel they can trust and that there is a rise in the number in consumers who say they are confident in the role played by the FSA regarding food safety issues.”

For more information visit www.food.gov.uk