Just Cod… Without A Catch
 Based in Shetland, Johnson Seafarms Ltd – the world’s first truly sustainable, organic cod farm – announces the launch of No Catch farmed Atlantic cod in the UK. The 100%organic pre-packaged fillets are reared in environmentally sustainable conditions and never come into contact with any dyes, pesticides or chemicals. The product will launch in Spring 2006 in luxury retailers and fine supermarkets nationwide.
The super-premium product promises “No Catch… just cod”, referring to the rapidly diminishing levels of wild cod stocks worldwide and the sustainable alternatives the company has created. All codlings are bred from carefully selected brood stock in state-of-the-art hatcheries and certified fish health officers monitor the wellbeing and development of all stock throughout their lifecycle. The company further adheres to the No Catch promise with all feed coming solely from a sustainable source i.e. off-cuts of fish already harvested for human consumption. What’s more, there is No Catch for consumers to enjoy the highest quality cod that’s environmentally sound.
“No Catch is the future of fish”, said, Laurent Viguié, Chairman of Johnson Seafarms. “We offer a superior quality cod with firm white flakes and unbeatable taste, which has been reared in a highly sophisticated, pristine, environmentally sensitive, sustainable environment. No Catch is always fresh with no additives and is never frozen… it’s just 100% organic, sustainable cod. We’re immensely proud to introduce such a unique product to the UK”.
Unlike wild cod caught at sea, No Catch cod is packaged within 48 hours of harvesting and ready for immediate consumption, providing total freshness of the product. Customers benefit from guaranteed size, quality and taste and a truly sustainable product, superior to that found in wild cod.
“No Catch speaks to a growing demand for real, high-quality food for consumers with a conscience” commented Karol Rzepkowski, Managing Director of Johnson Seafarms “We are committed to creating viable, sustainable solutions for the seafood industry. Given the current issues of pollution and overfishing in our seas, now is the time to look at organic, sustainable sources of fish”.
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