Batemans Unveils New Consumer Friendly Branding For Its Bottled Beers
Batemans, the independent family regional brewer, based in Lincolnshire, has launched a new minimalist look for its highly successful 500ml bottled beer range. The eight-strong line-up, which is unusual in that it is entirely Vegetarian and Vegan approved, has gone from strength to strength in recent years, with sales rising from 1,000 barrels to over 7,000 barrels.
The September launch of Autumn Fall, a new, smooth amber ale, joins Batemans’ seasonal bottled beer series which also includes Spring Breeze, Summer Swallow and Rosey Nosey. Its XXXB (Triple XB), Combined Harvest, Victory Ale and Dark Lord beers are available all-year round.
The re-branding involves bottling the lighter beers - Spring Breeze, Summer Swallow and Combined Harvest - in clear glass and a complete re-design of the labels across the range. Other elements encompass the inclusion of Batemans’ ‘Good Honest Ales’ logo and details of its independence since 1874 embossed on all bottles as well as the listing of numerous awards won by individual beers on neck labels.
 Stuart Bateman, managing director of Batemans says: “We are aware that consumers want information on labels to be clear and concise. In response to this we have highlighted the major points about each beer on the back label, in bold red ink. We have also produced a simple bar chart which gives each beer marks out of ten for five distinctive characteristics; aroma, bitterness, fruitiness, maltiness and spiciness. In addition, world renowned beer writer Roger Protz, has written desciptors of the beers from the drinker’s perspective. I’m delighted to report that initial feedback from consumers and retailers has been very positive”.
The new bottles and labels have been re-designed by Stuart Bateman working closely with Redfearn Glass OPM Labels and Strangebrew.
For more information visit www.bateman.co.uk
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