Vodka connoisseurs have already branded Snow Leopard a hit after coming out top in a blind tasting session against 11 established, premium vodka brands. Angelo Vieira, Head barman of the Light Bar at St Martin’s Lane Hotel said, “Snow Leopard Vodka is well crafted and presented from all directions. On the nose it is soft and rounded with cream soda, vanilla and honey overtones. It is bold and gutsy, ultra smooth and has an exceptionally long and elegant finish.”

Snow Leopard Vodka will be available in high-end bars, clubs and quality retailers including Harvey Nichols. Eight of the capital’s most exclusive establishments; Claridge’s, Cuckoo Club, Hush, Light Bar at St Martin’s Lane Hotel, Lonsdale, The Lobby Bar at Number One Aldwych, Oxo Tower and Sketch, have been selected to create eight signature cocktails. Xhulio Sina, Head barman of Sketch in Mayfair said, “This is not just any vodka from Poland, it is one of the best premium spirits on the market. Snow Leopard Vodka has a long and smooth finish whilst being strong and gentle in the mouth. This is what I call true vodka.”

In a first for products of it’s kind, Snow Leopard Vodka is giving 15% of all profits to the Snow Leopard Trust which helps protect one of the world’s most beautiful and endangered species, the Snow Leopard.

The entrepreneur behind the new brand is Chief Executive, Stephen Sparrow, who said, “Snow Leopards are beautiful, sophisticated, powerful and rare, which are all the qualities that a super-premium vodka should possess. With 15% of all profits going to the Snow Leopard Trust, we hope to ensure the survival of this critically-endangered animal”.

Snow Leopard Vodka RRP £36.00 in UK. 50mls measures of Snow Leopard Vodka will retail at approx £8.00 in top UK style bars/restaurants.