Peroni Nastro Azzurro Pays Homage To La Dolce Vita
Peroni Nastro Azzurro, premium Italian beer, spurs a love affair with timeless Italian style with the launch of Cinema Peroni – an on the move cinema showcasing Peroni’s tribute to the Federico Fellini’s cinematic classic, 1960’s classic movie La Dolce Vita.
For a limited period only, the traffic-stopping touring cinema will pop-up on the streets of London, screening onto cultural and iconic spaces. Passers-by will be given the chance to enjoy Peroni’s short homage to La Dolce Vita and relive its breathtaking decadence. Visitors will be able to sit back and relax in luxury cinema seats whilst enjoying pocket sized popcorn.
To ensure the short films authenticity, Peroni obtained the backing of Fellini academics. The original Paparazzo (Walter Santesso) and Anita Ekberg shared their excitement for the project and were on-hand at the filming of the famous Trevi Fountain scene, a feat that hasn’t been undertaken since Fellini filmed there in 1959.
For those unable to catch a glimpse of the short five minute film screened by Cinema Peroni, Peroni Nastro Azzurro’s homage to La Dolce Vita will be showcasing at select cinemas nationwide from 7th April 2006 for a twelve-week period.
